Ben Holmes
Ben Goes Behind the Scenes of Broncos Game Day.
For Brisbane Broncos Sport Business Institute graduate Ben Holmes, the fast-paced world behind every Broncos home game has become part of his everyday reality.
While spectators enjoy the excitement unfolding on the field, few get to see the intricate work that brings a Brisbane Broncos home game to life.
From the roar of the crowd to the seamless flow of on-field moments, every detail is carefully planned and executed by a dedicated game day operations team working long before kick-off and well after the final whistle.
For Brisbane Broncos Sport Business Institute (BBSBI) in partnership with TAFE Queensland, graduate Ben, this behind-the-scenes world became a reality after graduating in 2025 with a dual Diploma of Leadership and Management and Diploma of Sport (BSB50420/SIS50321).
After a career in the automotive industry, Ben transitioned into business ownership while maintaining a lifelong passion for football.
Looking to step into the sports industry, he saw the BBSBI as a unique opportunity to gain hands-on experience and build meaningful connections within an elite sporting organisation.
“Being able to connect with people inside the club, ask questions, understand how things operate behind the scenes, and build relationships was incredibly valuable,” Ben said.
“The access to resources, and work-integrated learning, made the experience very practical rather than just theoretical.”That opportunity quickly turned into real-world experience.
“Early on, after a few games, I put my hand up for game day operations,” Ben said.
From his very first game, Ben was drawn to the fast-paced nature of game day operations.
“Game day operations are full-on, but that’s part of what makes it enjoyable,” he said.
“Tasks can range from setting up the run-out tunnel, preparing fan activation areas, organising spaces like the family lounge, and coordinating signage and on-field elements like the coin toss setup.
“The day can run from early afternoon through to late evening depending on the game, and no two games are the same.”
For Ben, the experience reinforced the importance of teamwork and attention to detail in delivering a seamless match-day experience, while also helping him build hands-on industry experience and strong professional networks within elite sport.
“It’s not about being seen, it’s about contributing to an overall experience for the fans, the players, and the organisation.”Discover where a career in sport could take you with the Brisbane Broncos Sport Business Institute.
RTO 0275 | CRICOS 03020E | IHE PRV13003